The Game Has Changed for WhatsApp Marketing
Starting July 1, 2025, WhatsApp rolled out its new broadcast pricing model, shifting from per-conversation billing to a per-message-based system. While this move was positioned as a way to create “fairer” pricing and healthier engagement, it’s already shaking up how businesses communicate with their customers especially small and growing brands.
If you use WhatsApp for marketing, customer updates, or brand communication, you’ve likely noticed the impact. What once felt like a cost-effective tool to reach your audience is now becoming a more complex, expensive system.
What Exactly Changed?
Here’s a quick breakdown of WhatsApp’s new pricing system:
1. From Per-Conversation to Per-Message Billing
Businesses are now charged for each message sent rather than per conversation window.
2. Message Categories Are Billable
WhatsApp now bills separately for Marketing, Utility, and Authentication messages.
3. Country-Specific Pricing
Message costs vary based on the recipient’s country meaning global campaigns could have unpredictable expenses.
4. Volume Tiers Introduced
Pricing depends on how many messages you send. Higher volume means lower rates but small businesses rarely hit these tiers.
5. New Pricing for India
India, being WhatsApp’s biggest market, sees a notable increase in marketing message costs per recipient.
6. 24-Hour Customer Service Window
Beyond this window, every new message thread is billed separately — making re-engagement costlier.
WhatsApp Broadcast — New Approximate Pricing List
Here are the key publicized rates for WhatsApp Business Platform (India) under the new broadcast/per-message model from July 1, 2025:
- Marketing Messages: ₹0.7846 per message
- Utility Messages (outside the free 24-hour window): ₹0.1150 per message
- Authentication Messages: ₹0.1150 per message
Why Did Meta Make This Change?
According to Meta, the intent behind this shift is to:
- Increase transparency in billing
- Encourage more meaningful conversations between businesses and users
- Maintain a healthy messaging ecosystem that prevents spam-like marketing
In short, Meta wants businesses to focus on quality over quantity and ensure users aren’t bombarded with repetitive messages.
The idea is fair. but the outcome tells a different story.
The Unintended Fallout
While large enterprises might absorb the new costs easily, small and medium-sized businesses are feeling the heat.
Here’s how the new model is affecting them:
- Higher Cost per Campaign: Each marketing blast now costs significantly more, especially for multi-country audiences.
- Reduced ROI: Increased spend per message means lower returns on the same marketing efforts.
- Limited Reach: With per-message billing, many businesses are forced to cut down on campaign frequency.
- Complex Billing: Tracking and predicting costs is now more difficult due to variable pricing and message types.
- Reduced Experimentation: Smaller brands hesitate to A/B test campaigns because every message adds up.
- Dependence on Meta’s System: Limited flexibility to manage message flow or create customized billing solutions.
Businesses now find themselves searching for an alternative — one that gives them more control, transparency, and flexibility.
How Triochat Solves These Problems with Smarter Pricing
While WhatsApp’s new pricing model puts pressure on small and growing businesses, Triochat steps in with flexible, transparent, and affordable plans designed to help you engage customers effectively without breaking the bank.
Simple and Cost-Effective Pricing
Triochat offers three easy-to-understand plans tailored for every business size:
- Starter Plan: ₹239/month (billed annually) or ₹299/month (billed monthly)
- Growth Plan: ₹559/month (billed annually) or ₹699/month (billed monthly)
- Custom Plan: Flexible pricing based on the features your business needs
No hidden charges. No complex billing. Just straightforward pricing that grows with your business.
What’s Included in Each Plan
🔹 Starter Plan — Built for New Businesses
Ideal for startups and small teams just getting started with WhatsApp marketing.
- 3 users included
- WhatsApp Campaigns
- WhatsApp Flows & Forms
- 24×5 Email Support
- Up to 30 Customer Tags
- Up to 30 Customer Attributes
🔹 Growth Plan — For Expanding Businesses
Perfect for businesses scaling their communication and marketing efforts.
- 6 users included
- Drip Campaigns
- AI-Powered Message Rewrite
- 24×7 Email Support
- Up to 50 Custom Attributes
- Up to 50 Customer Tags
🔹 Custom Plan — Fully Tailored to You
For businesses that want full control, Triochat offers a Custom Plan that allows you to:
- Choose features based on your goals
- Pay only for what you use
- Scale seamlessly as your business grows
How Triochat Fixes the Pain Points of WhatsApp’s New Pricing
1. Predictable Costs
- No unpredictable “per-message” charges
- Fixed monthly rates for better budget planning
2. Higher ROI on Campaigns
- Send unlimited campaigns without worrying about inflated message costs
- Built-in automation tools boost engagement and conversions
3. Simple Billing and Management
- All-in-one dashboard for message tracking, insights, and reports
- Easy navigation, no hidden service fees
4. More Control Over Communication
- Customize every campaign — from welcome messages to off-hour replies
- Use AI tools to craft professional responses instantly
5. Designed for Small and Medium Businesses
- Transparent plans for your growth stage
- Scalable features that evolve as you expand
The Triochat Promise
Triochat isn’t just a WhatsApp automation tool — it’s a complete business communication platform that helps brands grow smarter.
With AI assistance, workflow automation, and flexible pricing, Triochat ensures:
- Lower operational costs
- Consistent customer engagement
- Measurable marketing performance
Instead of adjusting to rising message costs, you can focus on building relationships and scaling your reach.
Conclusion
As WhatsApp moves toward a per-message billing model, businesses face a new challenge: higher costs for lower control.
Triochat turns that challenge into an opportunity with affordable pricing and intelligent automation tools that help you do more for less.
So while others adapt to the new rules, the question is —
Will you stay limited by pricing or scale smarter with Triochat?
