What is the WhatsApp Blue Tick?
The WhatsApp Blue Tick is a verified badge displayed next to your business name on WhatsApp. It replaces the previous Green Tick and is now available to both WhatsApp Business App and WhatsApp Business API users, making verification accessible to businesses of all sizes. The badge ensures consistency with Meta's verification system across Facebook and Instagram.
šÆ Why Should You Get Verified?
ā Build Trust: Customers are more likely to interact with verified businesses, knowing they're authentic.
ā Enhance Visibility: Verified accounts stand out in conversations and search results.
ā Protect Against Impersonation: The badge helps prevent fraud by clearly marking official accounts.
š Eligibility and Requirements
š Use WhatsApp Business Platform (API)
The Blue Tick is only available for businesses using the WhatsApp Business Platform (API).
- ā If you're using the regular WhatsApp or WhatsApp Business app, you're not eligible for verification.
- ā If you're using Triochat, you're already on the WhatsApp Business API.
š Complete Meta Business Verification
Your business must be verified through Meta Business Manager
This includes submitting valid business documents such as:
- š Business registration certificate
- š Tax ID (GST, PAN, etc.)
- š Address proof (utility bill, lease agreement, etc.)
Important: All details must be accurate and consistent across documents.
š Approved Display Name
Your WhatsApp Display Name must:
- ā Closely match your official business name
- ā Follow Meta's Display Name Guidelines
š Enable Two-Step Verification
For added account security, two-step verification must be enabled on your WhatsApp Business number. You can set this up directly through Triochat or in your WhatsApp Manager settings.
š Public Business Presence (Notability)
Meta only grants the Blue Tick to notable businesses ā brands that are publicly recognized. Having a professional website and active social media pages also strengthens your application.
ā ļø Business Category Must Be Eligible
Some business types are not eligible for Blue Tick verification due to Meta's policies.
Restricted categories include:
- š Drugs or supplements
- š¬ Tobacco or vaping
- š° Gambling or betting services
- š« Weapons or ammunition
- š Adult content
- š° Cryptocurrency exchanges (may vary)
Note: If your business falls into one of these categories, Meta will not approve your verification request.
š Get WhatsApp Blue Tick for FREE with Triochat
Triochat is an official WhatsApp Business API provider. By setting up an account with us, you can get the insight and support necessary to get the WhatsApp Blue Tick Verification for your business for FREE!
š How to Apply for Blue Tick Through Triochat:
Step 1: š§ Open the Settings on your Triochat account by clicking the three dots icon or your profile photo.
Step 2: š From the left navigation bar, select Channel.
Step 3: š Click on WhatsApp Business Platform API > View Channel.
Step 4: š Scroll to the Apply Blue Tick section and click the Apply for Blue Tick button.
Step 5: š You will be redirected to your Business Manager. Navigate to Account tools > Phone numbers > Settings of Phone Number (the number for which you want the Official Business Account Status).
Step 6: š Fill out the required information like your Business Website, Reason for requesting, up to 5 supporting links to show that the business is notable, Business Name in its original language, and Facebook Page.
Step 7: ā³ Once Facebook reviewed your request, you will receive a notification if your account has been granted Official Business Account or not. If your request is rejected, you can submit a new request after 30 days.
š Denied Requests and Ongoing Growth
Despite Official Business Account status, businesses have access to a business profile associated with each phone number. This profile includes details like a profile picture, email, website, and business description, all of which are editable.
While awaiting Official Business Account status, businesses can enhance their online presence and reapply after a 30-day waiting period.
If your Official Business Account request is denied, it indicates that WhatsApp's Meta team has reviewed your account and determined it's not eligible for Official Business Account status at that time.
š” Important Note:
Do contact Triochat Support at support@triochat.io to make your denied requests a verified one.
šÆ Key Takeaways!
ā The WhatsApp Blue Tick is a symbol of authenticity for businesses.
ā Accurate documentation, Meta verification, and organic media presence are essential.
ā The process is managed entirely by WhatsApp/Meta, not by third-party platforms.
š Ready to get your WhatsApp Blue Tick? Start with Triochat today and let our support team guide you through the verification process!