What Is the WhatsApp Blue Tick?

The WhatsApp Blue Tick is a verified badge displayed next to your business name on WhatsApp. It replaces the previous Green Tick and is now available to both WhatsApp Business App and WhatsApp Business API users, making verification accessible to businesses of all sizes. The badge ensures consistency with Meta’s verification system across Facebook and Instagram.

Why Should You Get Verified?

• Build Trust: Customers are more likely to interact with verified businesses, knowing they’re authentic.
• Enhance Visibility: Verified accounts stand out in conversations and search results.
• Protect Against Impersonation: The badge helps prevent fraud by clearly marking official accounts.

Eligibility and Requirements:-

• Valid Business Documentation Submit accurate and verifiable documents, such as business licenses, address proof, and other relevant paperwork. Any inconsistencies or incorrect information may result in rejection.
• Meta Business Verification Your business must be verified through Meta Business Manager to proceed with the WhatsApp verification process.
• Approved Display Name The display name on your WhatsApp Business account must be approved and should closely align with your officially registered business name.
• Two-Step Verification Enable two-step verification for added security on your WhatsApp Business account.
• Online Presence Maintain a credible online presence with at least three to five organic media mentions (e.g., news articles or blogs). Please note that paid PR content is not considered valid.
• Eligible Business Category Certain business categories, such as those related to drugs, gambling, and weapons, are restricted and not eligible for verification.

How to Apply for the WhatsApp Blue Tick?

For WhatsApp Business App Users

1. Open WhatsApp Business App: Launch the app on your device.
2. Go to Settings: Tap the three dots in the top-right corner and select “Settings”.
3. Select Meta Verified: Find and tap “Meta Verified” to start the process.
4. Choose a Subscription Plan: Select a plan that fits your needs and complete the payment.
5. Confirm Business Information: Ensure all details are accurate before submitting.
6. Submit for Verification: Enter required documents and submit your application.
7. Wait for Approval: Meta will review your application and notify you of the outcome.

For WhatsApp Business API Users

1. Set Up WhatsApp API: Ensure your business is connected to the WhatsApp Business API.
2. Verify Meta Business Account: Complete Meta Business Manager verification.
3. Get Display Name Approved: Submit your business name for approval within WhatsApp Manager.
4. Enable Two-Step Verification: Activate two-step verification for your business number.
5. Build Online Presence: Secure at least three organic media mentions.
6. Submit Application: Once all requirements are met, apply for verification via WhatsApp Manager.

💡 Key Takeaways!

• The WhatsApp Blue Tick is a symbol of authenticity for businesses.
• Both WhatsApp Business App and API users can apply.
• Accurate documentation, Meta verification, and organic media presence are essential.
• The process is managed entirely by WhatsApp/Meta, not by third-party platforms.